Improving the Business Performance of News and Information Media
Media Projects
Infrastructure Initiatives
Our founders have led and taken part in shared ideas, frameworks, products and research intended to strengthen news and information media across countries or regions. These infrastructure-level interventions are designed to unlock scale, efficiency, and new revenue for media.
Examples:
- Media Viability Accelerator (led)
- Ads for News (led)
- Simplifying Success (led)
- Global Media Identifier (contributed)
Projects & Programmes
We have worked with many media catalyst organisations – funded by development aid and philanthropy – to ensure media in some of the harshest operating environments can stay in business. We are useful in:
- Problem definition
- Tools and frameworks that scale
- Technology strategy and partnerships
- Architecture, discovery and scoping for digital products
- Technical specifications
- Software development and sourcing
Recent project: Digital Transformation Assessment for RNW Media
Media Outlets
For more than a decade, our team has consulted with hundreds of media in more than 40 countries, focusing on business strategy and hands-on optimisation for small and mid-sized, privately-owned outlets in freedom-restricted countries. With our team and a strong network of consultants globally, our work includes:
- Analytics implementation, dashboard creation and use
- Website and social media optimisation
- Programmatic advertising deployment and revenue optimisation
- Business strategy
HOW WE ENGAGE
Efficient and Direct
We exist to generate impact and results – seeking simple and administration-light ways to engage, preferring deliverables-based assignments and those in which we have a stake.
Toolkit-Driven
We work with a broad set of established strategy, innovation, and change frameworks — not as templates, but as tools to think with.
Our toolkit includes models for:
Competitive and industry analysis
Resources and capability analysis
Organisational and change frameworks
Structured innovation and problem-solving
We combine and adapt these approaches to fit the context, surfacing logical, credible and innovative pathways to success.
Demand-Focused
We start from demand, not assumptions.
In every engagement, we ask who needs this, why, and what decisions or actions it must support. Whether we design a framework, a programme component, or a technology product, the potential for uptake and impact determine whether we participate.
By grounding the work in demand, we focus on ideas and systems that can be adopted, sustained, and able to create measurable impact.
Responsible Technology Use
We acknowledge that media operate in a landscape shaped by tension and trade-offs.
News and information media serve a need for pluralism in an attention economy that favours centralisation of audiences, infrastructure and revenues. We take these contradictions seriously when advising on technology, data, and partnerships.
Our work prioritises technologies that put media outlets in control, reducing centralised dependencies wherever possible. We are realistic about the risks and opportunities of Big Tech and AI.