Better Ways to Solve Complex Problems
Felixe works on problems that cross organisations, technologies and ecosystems.
We ask good questions, apply relevant frameworks and technologies, and create new approaches when existing ones are not enough. Sometimes we build. Often we work with others to make things happen.
How We Add Value
We are most useful when the problem is important, the system is complicated and the answer isn’t obvious.
We start by understanding the problem and the system around it: who participates, what they need, where value is created, how relationships work, what shapes behaviour, and what may be getting in the way.
We draw on relevant research, frameworks, protocols and technologies rather than starting from scratch. When something important is missing, we are comfortable designing a new approach.
What follows depends on the problem. It might be a strategy, framework, protocol, data or graph model, product, platform, new venture or combination of these. We may build it ourselves, help assemble the right partners, or work alongside an existing team.
The objective isn’t to sell a particular solution.
It’s to work out what might actually work.
About Felixe
Felixe ApS is a Copenhagen-based company that works on complex problems, particularly those that cross organisational and ecosystem boundaries.
Our team cut its teeth in media – one of the most fractured ecosystems there is. Across business, technology, change and communications, we have worked with publishers, audiences, advertisers, platforms, funders, technology providers and civil society, often on problems that no single organisation could solve alone.
That experience shaped how we think. We learned to look beyond individual organisations to understand the participants, relationships, behaviours and incentives around them – and to question whether the usual ways of solving a problem are necessarily the right ones.
Today, we apply that thinking more broadly. We work with organisations and partners to understand difficult problems, draw on what already exists, develop new approaches where something is missing, and help turn promising ideas into practice.
Open work
Meaningful Participation
One question kept appearing as we thought about the ecosystems we had worked in:
What makes people and organisations choose to participate in ways that create value for the wider system?
As increasingly capable AI systems reshape how humans and agents contribute, the need for better ways to recognise human contribution – and for people to retain agency over how their participation is represented and shared – becomes increasingly urgent.
Our work on this question led us to develop the Meaningful Participation Reference Architecture (MPRA) — a way of looking at ecosystems through five distinct layers: identity, credentials, participation, interpretation and incentives.
By separating these layers and giving each a clearer purpose, we believe ecosystems can better accommodate human and technological participation while recognising what each contributes.
Participation is usually recorded within individual systems, using their own proprietary definitions. Valuable contributions can therefore be difficult to recognise beyond the context in which they occur – and participants have limited ability to carry that history with them.
The Meaningful Participation Protocol (MPP) is an open protocol for representing and exchanging participation across ecosystems. It provides a common way to describe what a participant contributed, the context in which it happened, and the evidence that supports it.
MPP can help ecosystems recognise contribution across organisational boundaries – while giving participants greater control over how their participation history is represented and shared.
These resources are open and free to use. Read them, challenge them, adapt them – or simply give the repository link to an AI and ask what the ideas could mean for your organisation, sector or ecosystem.
If you work with us, expect the same principles: good questions, open thinking, existing approaches where they work, and new ones where they don’t.
Bring Us a Challenge
Working on something that doesn’t fit neatly inside one organisation, technology or conventional solution? We’d be interested to hear about it.